Email and SMS Marketing

Purpose of Personal Data Processing – Alebea Freestyle

This section clearly and transparently describes the purposes for which Alebea Freestyle processes Users' personal data, in full compliance with Regulation (EU) 2016/679 (GDPR).

Purpose of the Processing

Alebea Freestyle may use the User's personal data, subject to explicit consent , to send promotional and commercial communications through the following channels:

E-mail
SMS
Push notifications
WhatsApp
Automated or manual phone calls

Communications may include:

Exclusive offers and discount codes
Information on new collections and products
Personalized updates and content
Abandoned Cart Reminders

The processing is carried out in compliance with art. 6, paragraph 1, letter a) of the GDPR.

Management and Revocation of Consent

The User may revoke the consent previously provided at any time, without affecting the lawfulness of the processing based on consent before its revocation.

How to withdraw consent:

Via the “Unsubscribe” link in every promotional email
By following the instructions in the SMS
By express request through the other communication channels used, where technically possible

Revoking consent does not compromise the receipt of service communications , such as:

Order status updates
Shipping Information
After-sales service communications

Privacy Protection Principles

Alebea Freestyle's processing of personal data is inspired by the following fundamental principles of the GDPR:

Transparency: Users receive clear, simple, and easily accessible information about how their data is used.
Security: Appropriate technical and organizational measures are adopted to protect data from unauthorized access, loss, or alteration.
Data minimization: Only data strictly necessary for the stated purposes is collected and processed.

For further details on the processing of personal data, the User can consult the Privacy Policy available on the site.